A new advertising strategy involving planes spelling out words with smoke had been developed, and for the first time a skywriter was seen over St. Louis spelling out “Lucky Strike.” Old-timers will know that is not an ad for bowling or baseball. The technique had first been used over New York City in 1922.

This post was contributed by Ross Malone. A historian and a retired school teacher, Ross has authored many books about Missouri’s history, weird facts, and folk tales. He has also written children’s historical fiction. Visit his website, and buy his books in the Missouri Life store.