Courtesy of Retailer
Super Duper Diaper Doo
In the 1970s, Springfield parents were abuzz concerning a diaper rash ointment concocted by local pharmacists upon request. When the Board of Pharmacy intervened, stating that pharmaceutical products required licensed manufacturers, pharmacist John Sherwood saw a window of opportunity.
He called the Patent and Trademark office to secure a trademark for the diaper rash ointment formula. Little did he know that pharmacist Jerry Peacock of Lockwood had done the same—two Springfield-area residents, two diaper rash ointments.
For nearly 20 years, Sherwood’s Doctor’s Best rivaled Peacock’s Diaper Doo. Each product was mildly successful, but Sherwood’s patience paid off when Peacock sold him the trademark and distribution for Super Duper Diaper Doo, resulting in its continued availability.