Courtesy of Deadly Dick's
By Winn Duvall
From fighting fires to creating them in his customers’ mouths, Rob Kifer of Deadly Dick’s Peppers has followed a theme in his work. While working as a volunteer firefighter in Wright City, Rob and a friend stumbled across what the New Mexico State University Chile Pepper Institute called the world’s hottest pepper, the bhut jolokia. Rob decided to grow them and see for himself. Today he produces between two hundred and three hundred peppers a year and sells other products that feature them, such as pretzels, almonds, and dips. The bhut jolokia has been surpassed as the number-one hottest pepper, but Rob likes it specifically for the type of heat it has.
“It’s kind of like wine,” he says. “Each pepper produces a different kind of heat. With these, it’s in the side and back of your mouth, so you can taste the food first.”
That also means you won’t get the full impact right away, but Rob says that after a few minutes, it’s easy to see why it was once called the world’s hottest pepper.