April 2, 2012

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In the 1970s, Springfield parents were abuzz concerning a diaper rash ointment concocted by local pharmacists upon request. When the Board of Pharmacy intervened, stating that pharmaceutical products required licensed manufacturers, pharmacist John Sherwood saw a window of opportunity.

He called the Patent and Trademark office to secure a trademark for the diaper rash ointment formula. Little did he know that pharmacist Jerry Peacock of Lockwood had done the same—two Springfield-area residents, two diaper rash ointments.

For nearly 20 years, Sherwood’s Doctor’s Best rivaled Peacock’s Diaper Doo. Each product was mildly successful, but Sherwood’s patience paid off when Peacock sold him the trademark and distribution for Super Duper Diaper Doo, resulting in its continued availability.


April 2, 2012

Comments (2)

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I LOVED this stuff for my son when he was a baby. I would put it on anything that needed a salve, not just diaper rash. It was a magical fix-all. And to find out it was made in Missouri? and Springfield at that? Fantastic.

Weeva Jean more than 2 years ago

Super Duper Diaper Doo

I came into work one day and my boss commented on how tired I looked. Well, I'd been up most of the night with my new baby who was suffering from diaper rash. Not only was I tired, I was sad. Her skin looked so red, raw and painful.
He told me that I had to go buy Super Duper Diaper Doo , it was the only diaper rash medicine he and his wife had found to work on his children.
What a name. My husband laughed when I told him that night, but he remembered it without having to write it down when he went to the store.
My daughter's never had diaper rash again!
I just found out my niece is expecting. Guess what's going to be in the present I give her at the baby shower... Super Duper Diaper Doo, with an address for her to get it in Dallas where she lives.

Mary Ellis more than 2 years ago

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