Look on the Bright Side
The daffodil-lined highways of St. Louis blossom thanks in part to the volunteers of Brightside St. Louis. That organization’s Project Flower Shower plants millions of flowers every year along St. Louis highways, downtown, and around Lake Louie at exit 38 on Interstate 64.
Two years ago, Brightside enlisted the aid of the U.S. Marines to build a Demonstration Garden and plant 2,700 native Missouri plants for its new learning center at Brightside’s headquarters on Shenandoah Avenue. Operation Brightside, now Brightside St. Louis, was born in 1981 after a city survey revealed that citizens thought St. Louis was dirty.
Today, Brightside has cleaned up graffiti from more than 120,000 homes and businesses in the city, planted more than 14 million daffodils, and implemented a litter awareness campaign. The litter slogan reads: “Litter Bugs Me! Stop it! Don’t Drop it!” Brightside also hosts Project Blitz, a citywide cleanup every spring.
Brightside holds free workshops on the benefits of the Missouri native plants Brightside provides to beautify and clean up neighborhoods. Other non-profits throughout the United States have modeled their beautifying programs after Brightside.