Green and Clean
Ivan the dog had a problem: bad breath. And Joe Roetheli’s wife asked him to cure it. He created Greenies, now a nationally known brand of the Nutro Company. Owned by Mars Inc., the factory in Kansas City is the only production site in North America, although headquarters are in Tennessee.
The factory has the capacity to produce a million and a half treats each day. There are several different product lines, including the original dental chews in various sizes, a low calorie version, JointCare treats, and Pill Pockets for giving medicine. There are also smaller, softer Greenies for cats. Greenies was one of the first products to earn the Veterinary Oral Health Council’s Seal of Acceptance as a treat that passed clinical tests for reducing tartar and plaque build-up in animals, giving pets a healthier mouth and sweeter smelling breath.