Courtesy of Katie Hardee
By Elissa Chudwin
Bricks and Boys creator Katie Hardee started making Build It! Lego kits as party favors for her oldest son’s birthday a year ago. On a whim, she decided to sell them on Etsy. From there, Bricks and Boys took off.
Since then, Katie has expanded Bricks and Boys to include Lego jewelry, letters, and keychains. After Buzzfeed posted an article about Bricks and Boys, she received so many orders that she bought out all the heart-shaped Lego pieces in the United States and is now buying pieces from Germany.
“I was blown away by how well it’s done this last year in general,” she says. “I didn’t know it was going to be on Buzzfeed until my phone started exploding with orders.”
Katie’s husband sells Lego pieces online, so he already has supplies in the basement of their St. Louis home. Before Bricks and Boys’ business skyrocketed, he was her first supplier. Now, Katie and her husband refer to the basement as their Lego Lab.
“Our kids think it’s their own personal shopping center,” she says.
For Katie, Bricks and Boys is just a part-time job until she goes back to work. Right now she is a stay-at-home mom to her nine-year-old son and six-year-old triplets. She spends a few hours daily working on the Lego creations and often sets up an assembly line for her sons to help her. She hopes to turn the business over to her children as they get older.
“It’d be a good job for them once they get older because I’ve laid all the groundwork for them,” she says.
Bricks and Boys can be found at etsy.com/shop/BricksAndBoys. If you order now, you might be able to score the heart-shaped Lego jewelry for next Valentine’s Day.