Weston-based 360 Vodka undergoes an extensive filtering and distillation process at a state-of-the-art facility. The result is a clear, clean, and crisp spirit. But the ultimate benefit is what the drinker can’t see or taste. During the distilling process, fossil fuel energy is reduced by 21 percent, and the process uses 200% less energy compared to more common pot distilling.
In addition, the distillery features its own carbon dioxide reclamation facility, capturing this byproduct rather than releasing it into the environment. Sulfur dioxide emissions, which harm plants and adversely affect land and water ecosystems, have been reduced by 99.7%. Pollutant fugitive dust particles and volatile organic compounds—both of which cause myriad health concerns—have been reduced by 50% and 70% respectively.
The packaging is earth-friendly, too. Bottles are made from 85% recycled glass and capped with a unique closure, a flip-top stopper. A postage-paid envelope is included with the bottle, and after one finishes the last sip, the stopper can be returned to the company for reuse, and in turn, the company donates $1 for each returned closure to an environmental project in the 360 Close the Loop campaign.
The labels are made with 100 % post-consumer waste paper and are printed with soy-based inks. The cardboard transport boxes are designed to be reused by customers. Made from 100% recycled materials and featuring a lid and handles, the boxes are ideal for use as file boxes, moving, or storage. Even the 360 web site is powered by renewable energy, such as wind.
Billboard advertising is not fodder for the landfills. Instead, 360’s biodegradable billboards are taken down and converted into fun, environmentally friendly accessories. The products range from wine bags and reusable grocery bags to wallets and evening clutches. The billboards and accessories are all 100 percent biodegradable. After a shelf life of about four years, they can be thrown away and will completely disintegrate into a nontoxic powder.
By Stefani Kronk
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