Made

The chief jerk, Don Self, has no problem calling himself that, and his business partner and friend, Dale Prichard, is the “Work Jerk.”

But their official job descriptions are Operations Manager and Production Manager at A Couple o’ Jerks. Don first began making his own jerky more than 25 years ago in Texas, where he claims he “fell in love with pepper.”

A few years later, in 1989, Don moved to St. Louis for a job as a utility consultant. After numerous attempts by friends and family to convince him to try selling the product, Don finally presented his taste-tested and time-approved jerky to the public.

Now, the two friends have been making and selling handmade beef jerky since 2008, and even though they’re new to the business, their Original Spicy recipe won first place in the 2010 international Scovie awards, the world’s leading recognition for the best flavors in hot and spicy foods.

The Jerks use only high-quality beef to ensure the best flavor and texture. Don and Dale are confident of their product, too, and challenge customers to “just try us once. Then go back to your old brand ... if you can!”

The “Jerkery” is located in Labadie, west of St. Louis, and is open for visitors—just call before you come. Their three flavors, Original Spicy, Mild(er), and Wimpy (aka Teriyaki) are available on their website, and through local grocery stores.

Visit www.acoupleojerks.com for more information on products.